From the 29th November 2006 until the 10th March 2007, the Hallyu Expo will be held at the Jeju International Conference Center in Jeju Seoguipo City. Visitors will have the chance to learn about the history of Hallyu (Korea’s pop culture) including dramas, movies and music responsible for spreading Hallyu to the world. Hallyu Stars including the famous Bae Yong Jun will take turn to be at the expo and hold fan meetings and special concerts for local visitors as well as foreign visitors.